Drawing on strength of their markets-best condition from inside the online dating during the European countries, Meetic (FR0004063097 MEET) now gift suggestions their profitable gains strategy for 2010.
Growth: Meetic’s main purpose for 2010
After seven many years available and you can repeating growth, during 2009 Meetic’s sites submitted brand new checklist audiences having next to 6.5 mil book visitors in February and you will March, as well as 800 mil web page opinions (Supply Comscore). The brand new Group’s labels established an unequaled character, especially in France having a brand good sense quantity of 94% into the Meetic brand (Provider TNS Sofres ).
Drawing in these exceptional property an, henceforth, the lack of significant battle inside European countries, the team will make the 2010? gains approach doing two objectives:
- use of the strong reputation of the fresh Group’s brands gotten inside all the europe where it operates. In fact, carrying out effective labels on each of their avenues has permitted new Group: to help you continuously enhance the image of their functions among its pages, and the sheer customers on its websites; so you’re able to roll out brand new higher-potential places around a keen umbrella brand name strategy (Meetic Attraction, Meetic VIP), many overall performance means with regards to deals expenses;
- segmentation of its features between Dating (Meetic), Dating (Meetic Affinity), Flirting (Peexme) and premium introductions (Meetic VIP), permitting they to expect or take best membership of your own requirement of its various associate communities and you may and thus optimise the value produced for each of them areas. (більше…)