Ditech, the newest infamous home mortgage providers, ditched brand new awful swoosh-mouse-cursor-Optima image and you can up-to-date in order to a flush sans-serif lookup
Weil Gotshal & Manges LLP try Ditech’s legal counsel, Houlihan Lokey is a good investment banking debt reorganizing adviser and you may AlixPartners LLP is the monetary adviser into the business to the this new financial reorganizing.
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In addition to the brand new sign, created by L.An effective.-built Crushed No, will come a different strategy motto, Individuals are smart. The new paradox was I can not quite determine what the fresh new symbol means. Or I am not its brand of people.
Kirkland & Ellis LLP are legal advice, when you are FTI Asking try monetary adviser on the lenders holding more than simply 75 per cent of company’s term fund
The fresh advantages: the latest symbolization solidifies ditech just like the a significant company; the colour scheme is much enhanced; and you will as opposed to a drastic transform only to switch it, they stuck so you can a clean typeface.
The newest minuses: this new cross-bar of t appears to be lacking biggest punch. If it is really the only importance it has to convey more out-of an feeling – this doesn’t carry out much towards the mark. One other problem is the introduction of your tagline. As to why very short? I am a fan of small-type however, measurements of next to the logo the fresh new tagline try disproportional. Complete the target was a step upwards but isn’t splendid enough getting lasting power. (більше…)